BRACE YOURSELF - WORDS ROAM FREE HERE

Ghostly International was a boutique record label turned multi-platform cultural curator. They have a specific audience of audiophiles, DJs, and "avant-pop" music savants. They have developed a brand boasting artists, designers, technologists, and musicians.

Ghostly partnered with AIAIAI, a known high-quality headphone engineer headquartered in Copenhagen. We were tasked with developing commercials to get more sales to the AIAIAI TMA-1 Ghostly DJ Headphones. We wanted commercials that stayed true to their brand image, not put off their current audience, and get a few new people interested in these headphones.

Commercial one - Ghostly Listening Test
Location: Venice Beach Sidewalk
Actors: Person playing Assistant, Woman Playing Passerby, Extras to run and scream.
Time: 60 Sec Commercial
Touchpoint: YouTube/YouTube Ads

VISUAL

Camera up on Ghostly assistant, close up on his face and shows his eyes give a little demonic flicker. He turns to an unsuspecting random passerby on the sidewalk near a beach.

Camera puts the assistant and the passerby in focus, with the headphone stand in the shot as well.

Random Person grabs the first pair of headphones, which is not the Ghostly headphones. She puts them on and chooses a song and listens for a few moments.

Ghostly Assistant hands her the second pair, the Ghostly Headphones. She puts them on and a surge of ghostly smoke surrounds her.
Random person starts floating with a dead look on her face, and everyone around her starts screaming and running away.

Camera focus on Random Person’s face, and she gives a glazed look and a smile at the camera.
SUPER: GHOSTLY HEADPHONES. SOUNDS A GHOST WOULD LIKE.

AUDIO

Ghostly Assistant: Hello! Would you like to try our headphone quality test?

Random Person: Sure! What do I do?
GA: You just choose a song from the list, and try out the different headphone options.
RP: Sounds easy enough!

RP: Sounded fine. Lets try that other pair.
GA: Yes of course!

RP: *Inaudible noises* *Groans and ghost-like sounds*

RP in demonic voice: Ghostly Headphones. Sounds a ghost would like.

Commercial two - Joe: The Average Ghost
Location: Black backdrop
Actors: Guy in ghost costume, woman possessed, woman screaming
Time: 60 Sec
Touchpoint: YouTube/YouTube Ads

AUDIO

VISUAL

Ghost: Hey. Do you like music? Us ghosts like music. It keeps us from going all demonic and possessing everyone.

Ghost: We also are kind of particular about sound quality

Ghost: We hate all that white noise other headphones give off. We also need to be comfortable while we listen to our music. We are a picky entity.

Ghost: I love that noise. So hauntingly beautiful. The high pitch with a high frequency wavelength. I never get tired of hearing it. And you shouldn’t get tired of listening to your music in your headphones either.

Ghost Voice Over: Ghostly Headphones. No White Noise.

Camera up on Man in very obvious ghost costume walking across screen.

Ghost walks by woman turning her head exorcist-style.

Ghost walks by TV making static white noise

Ghost walks by a woman screaming when she notices a ghost
Ghost perks up a bit

Ghost turns into vapor

SUPER: Ghostly (With Logo, Centered) No White Noise (Centered below)

Ad Three: Vine - Shigeto's Studio
Location: Studio, Club
Actors: Shigeto, Male in mid-twenties
Time: 7 Sec
Touchpoint: Vine

AUDIO

VISUAL

Shigeto: Yo you liking how that sounds?
Male: No, I like the way that feels

Music Swells (Tide Pools - Shigeto)

Camera on Shigeto, while mixing tracks together on his computer.

Pan from Shigeto to Male
Focus on male face, pan out to club scene