"Re(type)set film advertising"
D&AD New Blood offered a brief of several clients. I chose Monotype, a company of over 18,000 typefaces.
Their brief stated that film advertising has gotten too flashy for its own good. There are too many vacant looking actors and a mess of Photoshop effects. They asked you to choose a director and three of their movies, and create something with type as the hero of the execution to excite film fans.
I chose Brian de Palma, along with Scarface, Carlito's Way, and The Untouchables.
