Car2Go came to The Art Institute for help in designing a new campaign and to get some fresh eyes on the advertising material.
I created a series of ads for better brand relationship with the consumer and help with searching on social media websites.
The overall concept in this series would be "Sassy Car2Go.
This would be a series of bumper stickers on the actual Car2Go.
#Go was another hashtag idea.
Honorable mentions for copy lines:
- You like to car share? Share cars!
- There when you need it.
- Remember when your friend bailed? We won't bail.
- Didn't mom ever tell you it's better to be safe than sorry?
- Small Car, Big Impact.
- You look like you need a pick-me-up.
- Do you need to run those errands soon?
- #Go see a friend.
- #Go see a movie.
- #Go get a bite to eat.
- The new slug-bug.
- Be on time.
- Make your appointment, keep your word.
- Would you like to go somewhere today?
- "I don't have a ride" is no longer an excuse.
Sassy Car2Go honorable mentions:
- No Uber driver who's name I am forgetting... I don't want to talk right now.
- Nobody should have a pink moustache. Now we let cars do it?
- Shave off that pink moustache and drive yourself.
- I watched you wait for a taxi. That took awhile.
- You don't have to tip yourself for the ride.
- All of our customer's love our drivers.
- We won't ask you to rate our drivers.
- You got a driver's license for a reason.
- We don't charge ridiculous prices on busy nights.
- Save your bank account, don't request that ride.
- Don't request that ride.
- Out of free rides with the other guys?
- Wow, those other services cost a lot.
- Maybe if you split the cost 50/50 it will be cheaper than Car2Go.